Developing Bedford into a “Destination”

June 28, 2024

As Bedford pursues multiple development projects with Bedford Commons and Gateway, formerly Campus West, the Bedford Journal Project examines what it has taken to get us here through the ups and downs, what is being done to reach the finish line and what that finish line might look like. 

After several years of false starts and shelving of the performing arts concept, it appears the phrase “Bedford moving forward” may finally be gaining traction.  Within the past couple of months, City Council has moved ahead with the joint retail-residential development of what had been, until recently, referred to as “Campus West” and “Crossroad East.”

The retail component of the development near the northwest corner of Airport Freeway and Industrial Boulevard, is now named “The Market at Gateway,” according to Bedford’s Director of Communications Molly Fox.  The project will feature nearly 34,000 square feet of retail space, based on plans presented by StreetLevel Investments and approved by the Council.

The residential tract, named “Gateway Village,” is planned to feature 106 townhomes, projected to start at $450,000 each.  In addition, the townhomes will be complimented with walking trails, open spaces, park benches and a water retention pond with a fountain, according to developer John Dickerson, of Dickerson Development, Inc.

“Our city is built-out,” commented Council Member Amy Sabol through an email dialog.  So, she said, when the Gateway properties, then under a tax-exempt status, became available in 2021 to purchase, the Council viewed it as an opportunity for the City to control development when they bought the properties for a total of $9.5 million.

Sabol said she prefers businesses that appreciate in value, that provide the City with revenue from property and sales taxes and whose presence is valued by Bedford residents.  With restaurants and other retail anticipated, Sabol said, she expects The Market at Gateway retail devlopment to bring in those taxes.  The restaurant market, she explained, for example, has changed in the past eight years.  “The younger generations” seem to want “quick, quality and healthy food.”  These types of businesses, she said, “appreciate with time and collect sales tax.”

Sabol emphasized that “all [businesses] are welcome,” to Bedford, unless the market gets saturated with a particular type of business, such as “storage units and inexpensive motels,” which are “not cost-effective.”

Communications Director Fox echoed Council Member Sabol by explaining the general economic development efforts citywide to “recruit” new businesses are not centered around any specific type of business or industry, as long as they are geared toward “expanding the tax base and increasing sales tax revenue.”  The City, however, does work to match the criteria of a business, Fox said, by location, available space, market conditions and competition.  For that match to work for recruitment, she said, prospective businesses would be expected to “produce positive fiscal impacts” and provide useful services to the residents.

Bedford, Fox added, also looks for “redevelopment opportunities” through contacts with developers and businesses through “economic development partners.”  Such partners, include regional chambers, as well as professional relationships and networking at conferences and trade shows.  The City, she said, also relies on suggestions for businesses from residents and other members of the community.

Bedford Commons

In the meantime, with the approval of City Council, City Manager Andrea Roy entered into a Memorandum of Understanding (MOU) with the Midway Development Group in April to “proceed with the development” and the revival of the Bedford Commons project.  The central tract of Bedford Commons, like Gateway, is a City-owned property.  The City is now in an “exploratory period,” with Midway according to phrasing of the Council’s April 23, 2024, meeting agenda.

Midway replaces Old Town Development in exploring possibilities for Bedford Commons, which, according to Fox, failed to perform “at the rate the City had hoped” and whose MOU agreement expired in May.

Fox further explained that Midway has not been provided with guidelines from the City for determining the best use of the property.  She said, “There is no preferred criteria the City is seeking.”  She further explained that “part of Midway’s mission is to determine the type of businesses, along with potential tenants, who would be successful in Bedford Commons.”  However, she said, those businesses would need to offer “an appropriate mix of uses” that symbiotically support each other.

More specifically, according to the City’s website, Midway, through its research, is expected to craft a concept presentation of their vision for Bedford Commons sometime between October and the end of 2024.  The City’s website indicated that during this period, Midway will be researching market conditions for the project to “determine the most sustainable type of businesses for the property and other features such as a farmer’s market, housing, open spaces and gathering areas.”  Residents and the community will be included in the “process,” the City’s website added.

According to the website, Midway is anticipated to develop “suggestions” on how to organize the project, on how the community can be included, on how Bedford Commons could bolster the local economy, on options for cost efficiencies and on how to achieve the project’s goals while controlling the budget.

A total of 31 acres could end up within the Bedford Commons development, according to Tarrant County property records.  That includes nine acres where the City’s municipal complex sits and five acres owned by State National Insurance, located on the south side of L. Don Dodson.

Toward attracting developers, the City established Tax Increment Reinvestment Zones (TIRZs) for both projects, Bedford Commons and the Gateway properties, according to the City’s website.  By partnering with Tarrant County Commissioners Court and the Tarrant County College District, Bedford is able to reduce tax rates in these zones toward incentivizing prospective developers.

In pitching City Council for the development of Bedford Commons during his April 23rd presentation, Bradley Freels, chairman and CEO of Midway Development, claimed, “I think we can get you exactly what you want.”  He said, “We’re passionate about everything we get involved with.”  In addition, Freels seemed confident that at least some of the “green space” could be preserved by “taking something that’s raw and make it great.”

Addressing concerns of Mayor Dan Cogan over multi-family housing as “a no hitter,” Freels replied during his presentation, “I don’t think multi-family is necessary to make this work.”  However, Freels said “for-rent residential and for-sale residential” are usually necessary components for a project of this type, but it “wouldn’t be a big” component. He also stated that “retail will work here,” by bringing in “the right group,” which could “create a true destination.”  But, he clarified, “we need to look at all options” and understand that “density allows you to do other things.”

The layout of Bedford’s pending joint retail-residential Gateway development projects

A concept drawing of Gateway’s retail plan with a grocery and two other retail buidlings

The layout of Gateway Village, a 106-unit townhome development coming to Bedford’s northwest corner of Airport Freeway and Industrial Boulevard

Midway Development is in the process of researching possible concepts for the Bedford Commons property

Mayor Cogan has stated on multiple occasions that he would like to make Bedford a “destination” through initiatives, such as the development of Bedford Commons.

Echoing the official objectives of the City, as described above and in the city website, newly-seated Council Member Joy Donovan Brandon, through an email dialog for this article, also listed a farmer’s market and open spaces as a couple of the preferences she would like to see.  Primarily, she said that she would like to see the project “attract businesses, retailers and restaurants to make Bedford Commons a robust, thriving area to increase tax revenue, but still preserve the mature trees and provide some open areas and green spaces for Bedford residents to enjoy.”

In addition, Donovan Brandon said that Midway, in their presentation, “brought up some ideas for Bedford Commons I hadn’t considered before, but they make sense to me.”  She said, “We need to have businesses that will draw people from other cities,” as well as attract “our own residents.”  So, she said, “that means something special, unique, to make Bedford a destination,” such as including “an upscale restaurant.”  She also expressed a strong interest in “a spot for open-air concerts, like we used to have at The Boys Ranch” and “a splash pad and fountains for children, like The Pearl District, in San Antonio.”

“We have one chance to get it right,” she summarized.  “I’m relying on Midway to use its professional skills and some imagination to bring us what could be considered Bedford’s downtown.”

Council Member Sabol praised Midway.  She said, “I have always wanted Bedford to have something to set us apart” and felt that “Midway Development has a reputation for taking charge, developing difficult areas and making them a success.”  She explained that Bedford Commons is a ‘difficult area because “the Commons is off the beaten path, but it can be monetized.”

“I do understand the public’s frustration with the time it has taken,” Sabol conceded, adding that she has also “watched councils for 12-to-15 years struggle with this property.”  So, she stated, “we are counting on Midway.”  She pointed to the Glade Parks retail project, in Euless, as an example that “took over 10 years to develop with a couple of bankruptcies, even with an outstanding location.”

Sabol continued, saying that Midway is the first developer the City has worked with that has “creative ideas and a track record of attractive, viable development.”  She said she is “hopeful” because “their reputation far exceeds the others we have engaged” and “if Midway can make it happen for us, it would truly be a win!”

Bedford Journal Project

Bedford, TX

info@BedfordJP.com

 

Copyright 2024

Community journalism for Bedford based on the premise that an informed community is an empowered community.